Basketball teams have fun at Midnight Madness Midnight Madness was held on Nov. 16 at 11:30 p.m. in the high school gym. Why so late? Because at 12:01 a.m. basketball season officially started. November 18, 2014 6:04 pm The girls’ team during Midnight Madness. Midnight Madness was held on Nov. 16 at 11:30 p.m. in the high school gym. Why so late? Because at 12:01 a.m. basketball season officially started. The Booster Club hosted the event and introduced coaches. There were games, fun and prizes.